Category: Musings

Insights and ideas from a curious mind, exploring life’s twists, turns, and everyday wonders of her professional journey.

Musings

13 June 2024

Successful SEO Health Content and the Chinese Bamboo Tree: 5 Surprising Things They Have in Common

Have you ever heard about the Chinese Bamboo Tree’s story? Planted as a seed, it spends years underground seemingly doing nothing. Hence, it can take years before you see any visible signs of growth above ground. Then, in a sudden burst of growth, it shoots up to reach incredible heights. While the Chinese Bamboo Tree might not be the first thing you think of when […]

Musings Copywriter for Healthcare Brands

13 May 2024

3 Things Health Copywriters Like Me Do Besides Writing (That Are Just as Important)

So, you think health copywriting is all about crafting catchy slogans and engaging health content? Well, you’re half right! Words are definitely our bread and butter, but there’s a whole lot more that goes into creating effective health content. As a health copywriter, my job goes beyond just putting pen to paper (or fingers to keyboard). Here are 3 important things you might not know […]

Musings

15 October 2023

An SEO’s Love Letter to Her Web Developer

My dearest web developer, I know that we sometimes have our differences. You may think that I’m too obsessed with keywords and metadata, while I may think that you’re not paying enough attention to search engine optimisation (SEO). But the truth is, we need each other. As an SEO, my job is to help websites rank higher in search results. This means making sure that […]