3 Things Health Copywriters Like Me Do Besides Writing (That Are Just as Important)

So, you think health copywriting is all about crafting catchy slogans and engaging health content?

Well, you’re half right! Words are definitely our bread and butter, but there’s a whole lot more that goes into creating effective health content.

As a health copywriter, my job goes beyond just putting pen to paper (or fingers to keyboard).

Here are 3 important things you might not know health copywriters do besides writing:

1. We Become Sherlock Holmes of User Behavior

Before we even think about writing a single word, we grab our magnifying glasses and detective hats. Our mission? To understand the people we’re writing for – their needs, wants, and frustrations.

This means:

Researching like crazy: We devour medical journals, user surveys, and competitor analyses. We might even lurk in online forums to see how people talk about health topics [research health topics].
Becoming empathy ninjas: We put ourselves in the shoes of the audience. What are their pain points? What language do they use? What kind of information would be most helpful to them?

By understanding user behavior, we can write content that resonates, educates, and guides them towards better health outcomes.

2. We Collaborate Like Champions

Crafting exceptional health content is a team effort. We work closely with:

Subject Matter Experts (SMEs): Doctors, nurses, and other healthcare professionals ensure our content is medically accurate and up-to-date.
Designers: We brainstorm with designers to create a visually appealing and user-friendly experience.
Developers: We work with developers to ensure our written content integrates seamlessly into the final product.

This collaborative spirit helps us create health information that is both informative and engaging.

3. We Stay on Top of Trends (Because Health is Always Evolving)

The world of health is constantly changing, with new research and technology emerging all the time. As health copywriters, we need to stay ahead of the curve by:

Attending industry events and conferences: This allows us to network with other professionals and learn about the latest trends.
Subscribing to health publications and blogs: We stay up-to-date on the newest research and best practices.
Taking continuing education courses: This helps us expand our knowledge and refine our skills.

By staying informed, we can create health content that is relevant and reflects the latest advancements in the field.

So, there you have it! While writing is undeniably a core skill for health copywriters, it’s just one piece of the puzzle.

We’re researchers, collaborators, and lifelong learners, all working towards the same goal: creating impactful health information that empowers people to make informed decisions about their well-being.

Want to learn more about how I can craft user-centered health content for your brand? Let’s connect!